Nintendo Wii Sports- To Bundle or Unbundle?
Everyone has heard about Nintendo Wii. Since its launch it has steadily gained followers. Considering it was launched in key markets in December 2006 it is still as popular as ever. Where did the concept of the Wii come from? At the business and professionals E3 in 2004 the concept was first brought up. Then it was finally introduced at the 2005 E3 when Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.
November 2006 saw Wii Sports bundle introduced to the USA. Nintendo Wii sports bundle became a run away favorite. From juniors to seniors all are praising the name of Wii. The Nintendo Wii Sports Bundle is the cool present to be giving your loved ones. Nintendo Wii won the Best Hardware and Best of Show Awards from the Game Critics Awards at the 2006 E3. Even after all this time if you pick up any reputable gaming magazine it is singing the praises of Wii as a major game console breakthrough. What other game can claim to have won an Emmy? Will won the award given out by the National Academy of Television Arts and Sciences for Game Controller Innovation.
What makes Wii So Popular? This is a question begging to be answered by the gaming marketing companies of the competition. Why is Wii so incredibly popular? We need to ask ourselves what does Wii have that PS3 and XBOX360 ain’t got? What drives the loyal Wii fan base?
It begins with our media mavens complaining about how our kids are getting fatter and rounder sitting at the computer chatting or playing video games. In a moment of genius, Nintendo came up with its revolutionary gaming console that is now Wii. So in addition to unwitting addressing the dilemma of our kids being couch potatoes, Nintendo Wii provided interactive gaming that allows the player to feel like he or she is in the game.
The Nintendo Wii Sports Bundle is the main motivating factor for the rise of this phenomenon. When you purchase the Wii console it comes with 5 cool sports games. The neat thing is that you can really express yourself when you play with the Wii console.
Some people out there are now proposing that Nintendo Wii Sports be unbundled from the initial purchase. If you break up the bundle it will bring the price of the console down. Your initial purchase is currently around $300. But that could be lowered by as much as $100 to make it “more affordable”. One conclusions the marketing prophets are making is that the Nintendo Wii Sports bundle sales will be heading for a decline unless Nintendo considers unbundling its Wii Sports offering. Sales would bounce in 2009 if they did.
First of all Wii’s popularity is due to the fact that it is being sold as a bundle. Second, how can the Nintendo Wii Sports Bundle be heading into decline when, even as we speak, Nintendo is scrambling to fill in all the orders. The demand is exceeding the available supply albeit the 1.8 million consoles Nintendo is shelling out a month.
Lastly Nintendo Wii Sports bundle is so popular not only with the younger demographics but also the older ones. Some people are even saying that they don’t buy any other games after purchasing a Nintendo Wii sports bundle. Why mess with a good thing, when people are perfectly happy with the Nintendo Wii sports Bundle just as it is?